Office profile
H&M Group Headquarters & offices · Stockholm, Sweden
H&M Group · Stockholm, Sweden
Every employee — part-time or full-time, in any role — shares in the same H&M Incentive Program, started with a gift of 4 million shares from the founding family.
The head office in central Stockholm, the benefits, the people and 78 years of history — then the business. Every number from H&M Group's own reports, careers pages and job postings.
- 30 daysvacation a year (Stockholm posting)
- 170+nationalities among ≈ 132,000 colleagues
- 51%women in senior management
- 77employee satisfaction score, 2025 — the highest yet
Sources: Annual and sustainability report 2025 · hmgroup.com (H&M Incentive Program) · H&M Group job posting 744000138622654 (2026)
Companies / Sweden / Fashion retail / H&M Group
THE HEAD OFFICE · MÄSTER SAMUELSGATAN · STOCKHOLM
A head office in the middle of Stockholm
H&M Group's head office is at Mäster Samuelsgatan 46A in central Stockholm; the group functions that write the policies and manuals for every country work here. The premises have been leased since January 2008 from companies owned by the Persson family, at market rent. Results are presented across the street in Ljusgården, on the 3rd floor of Mäster Samuelsgatan 49. H&M's offices in Stockholm city were recently renovated, with interior architecture by Anne-Mette Krolmark, and Gabor Palotai Design created the head office's signage and textile-like graphic patterns.
- Mäster Samuelsgatan 46A
- Premises leased since 2008
- Ljusgården, No. 49 (3rd floor)
- Interior architecture: Anne-Mette Krolmark
- Graphics: Gabor Palotai Design
The renovated Stockholm offices
Photographer Åsa Liffner documented H&M Group's renovated offices in central Stockholm, with interiors by Anne-Mette Krolmark.
Facts: hmgroup.com contact page · Annual and sustainability report 2025 (notes, internal control) · Full-year report 2025 · Åsa Liffner project pages “H&M Group” and “H&M Group / Offices” · Gabor Palotai Design, “H&M Head office” · Partega, “H&M Office”.
Central Stockholm
| Building | Address |
|---|---|
| Head office | Mäster Samuelsgatan 46A, SE-106 38 Stockholm, Sweden |
| Ljusgården (results presentations) | Mäster Samuelsgatan 49, 3rd floor, Stockholm, Sweden |
Source: hmgroup.com contact page · Full-year report 2025 and Six-month report 2026 (event location) · See them on the map ↓
Source: Annual and sustainability report 2025 (related parties) · Åsa Liffner project pages · Gabor Palotai Design · Partega, “H&M Office”. Floor area is not published.
Benefits (Sweden, head-office roles)
30 days' vacation a year, listed under work-life balance.
Paid each year for health and fitness.
A share fund for all employees; paid out at 62, or the first year's reward after ten years' employment.
Value of one HIP Unit on 31 December 2025.
Usable on every H&M Group brand, in stores and online.
Extra compensation during parental leave.
Discounts on gym memberships, travel, hotels and more.
The posted Stockholm role is hybrid.
Source: H&M Group job posting 744000138622654 (Senior Software Engineer – Java, Stockholm, 2026) · hmgroup.com, “H&M Incentive Program”
How H&M Group keeps people, in its own words
The H&M Incentive Program works the same for every employee, regardless of country, position, salary or part-time status (where local law allows).
eSAT rose from 76 to 77 in 2025, the highest since the survey began. The target is 80 by 2028.
Employee-led groups open to everyone, which H&M Group invested in during 2025.
In 2025: refreshed leadership principles, a foundational leadership development programme and a global onboarding programme for leaders.
Average training hours in 2025: 15.7 for women and 15.1 for men.
CEO Daniel Ervér joined in 2005 as a summer trainee.
Source: Annual and sustainability report 2025 (Own workforce) · hmgroup.com, “H&M Incentive Program” and “CEO of H&M Group”
Who works here
employees (headcount, Nov 30, 2025)
nationalities
of employees are under 30
work part-time
Source: Annual and sustainability report 2025, Own workforce (headcount at 30 November 2025)
From one store in Västerås to a head office in central Stockholm
- 1947 Hennes opens in Västerås
Inspired by a trip to New York the year before, Erling Persson opens a womenswear store called Hennes (“Hers”) in Västerås, Sweden. He designs the logotype himself.
Source: hmgroup.com, Our history
Inside the first Hennes store in Västerås · Photo: H&M Group - 1952 To Stockholm
The first Hennes store opens in Sweden's capital, Stockholm.
Source: hmgroup.com, Our history
An early Hennes store · Photo: H&M Group - 1968 Hennes & Mauritz
The company becomes Hennes & Mauritz and adds menswear and childrenswear; by 1969 it has 42 stores.
Source: hmgroup.com, Our history
The new Hennes & Mauritz name goes up · Photo: H&M Group - 1974 Listed in Stockholm, renamed H&M
Hennes & Mauritz is listed on the Stockholm Stock Exchange and the stores are rebranded “H&M”.
Source: hmgroup.com, Our history
No free-to-use photo found yet.Have one? We’d love to add it. - 2008 Today's head office premises
Since January 2008 H&M has leased the premises for its Stockholm head office from companies owned by the Persson family, at market rent.
Source: Annual and sustainability report 2021 and 2025, related parties note
No free-to-use photo found yet.Have one? We’d love to add it. - 2013 Design studios in three cities
& Other Stories launches with design studios in Stockholm, Paris and Los Angeles; H&M Studio collections are designed by an in-house team in Stockholm.
Source: hmgroup.com, Our history · Annual and sustainability report 2025
No free-to-use photo found yet.Have one? We’d love to add it. - 2024–25 Offices renovated
H&M's offices in Stockholm city are renovated, with interior architecture by Anne-Mette Krolmark. The head office address is Mäster Samuelsgatan 46A.
Source: Åsa Liffner project pages (2024, 2025) · hmgroup.com contact page
No free-to-use photo found yet.Have one? We’d love to add it.
Map: how the headquarters moved
From the first Hennes store in Västerås to a head office in central Stockholm, about 100 km to the east.
- 1 · 1947Västerås — First Hennes store (H&M doesn't publish the street address; marker at the city centre)
- 2 · TodayMäster Samuelsgatan 46A, Stockholm — H&M Group head office
Places: hmgroup.com (Our history, contact page)
What H&M Group does
H&M Group is a fashion and design company: H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Sellpy and more, with 4,101 stores. The H&M brand alone has 3,660 stores in 81 markets and sells online in 61.
Three geographic segments: Europe and Africa; North and South America; Asia and Oceania.
Where the money came from · external net sales by segment, 2025
Source: Annual and sustainability report 2025, segment note (financial year 1 Dec 2024 – 30 Nov 2025)
Source: Full-year report 2025 (Jan 29, 2026) · Annual and sustainability report 2025, key figures
Growth: revenue vs. people
SEK 200.0B → SEK 228.3B
120,191 → 94,744
Financial years end 30 November. Net sales in SEK billions. Employees: average number converted into full-time positions. Source: Annual and sustainability report 2021 (five-year summary, 2017–2021) · hmgroup.com five-year summary (2021–2025). Multiples calculated by eciffo.
Chief executives
President and CEO since 31 January 2024. Joined as a summer trainee in 2005; ran the H&M brand from 2020.
CEO from 2020 until Daniel Ervér succeeded her in 2024.
Founder's grandson; CEO from 2009, chair of the board since 2020.
The company's second CEO, succeeding his father in 1982; chair of the board for more than 20 years until 2020.
Founder; opened the first Hennes store in Västerås.
Founder: Erling Persson.
Source: hmgroup.com, “CEO of H&M Group” and “Our history”
H&M Group: questions people ask
Where is H&M's headquarters?
H&M Group's head office is at Mäster Samuelsgatan 46A, SE-106 38 Stockholm, Sweden. Results presentations are held in Ljusgården, on the 3rd floor of Mäster Samuelsgatan 49.
Source: hmgroup.com contact page · Full-year report 2025
Who owns H&M's head office building?
Since January 2008 H&M has leased its Stockholm head office premises in a property owned directly or indirectly by Stefan Persson and family, at market rent.
Source: Annual and sustainability report 2025, related parties
Who designed H&M's Stockholm offices?
The recently renovated H&M offices in Stockholm city have interior architecture by Anne-Mette Krolmark. Gabor Palotai Design created the head office's signage and interior graphics.
Source: Åsa Liffner project pages · Gabor Palotai Design
How many people work at H&M Group?
132,403 employees (headcount) at 30 November 2025 — 76% women, more than 170 nationalities, and over half under 30. Measured as full-time equivalents, the average for 2025 was 94,744.
Source: Annual and sustainability report 2025
What benefits does H&M offer in Sweden?
A 2026 Stockholm posting lists 30 days' vacation, a SEK 4,000 yearly wellness allowance, the H&M Incentive Program, a staff discount on all group brands, extra pay during parental leave and Benify discounts.
Source: H&M Group job posting 744000138622654
What is the H&M Incentive Program (HIP)?
A fund that invests in H&M shares for all employees, regardless of country, position, salary or hours. It started in 2011 with a donation of 4 million shares (about SEK 1 billion) from Stefan Persson and family; employees receive their part at 62.
Source: hmgroup.com, H&M Incentive Program
Does H&M allow hybrid work?
Some head-office roles are hybrid: a 2026 software engineering posting describes the role as hybrid, based in Stockholm. H&M Group does not publish a group-wide remote work policy.
Source: H&M Group job posting 744000138622654
Who is H&M's CEO?
Daniel Ervér, President and CEO since 31 January 2024. He joined H&M as a summer trainee in 2005.
Source: hmgroup.com, CEO of H&M Group
Where did H&M start?
In Västerås, Sweden, where Erling Persson opened the womenswear store Hennes in 1947. The first Stockholm store followed in 1952.
Source: hmgroup.com, Our history
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