Office profile
Baidu Headquarters & offices · Beijing, China
Baidu · Beijing, China
Baidu Campus wraps its offices around three connected courtyards, behind wavy glass louvres on one side and rows of metal blinds on the other.
The headquarters, the benefits and 26 years of office history — from Zhongguancun in 2000 to its own campus in Shangdi. Every number from Baidu's own filings, its ESG report, its website and the architect.
- 91,500 m²floor area of Baidu Campus, the HQ since 2009
- 10 daysof caregiving leave a year for employees' parents
- 31.6 htraining per employee in 2024
- 1,307 → 33,500employees, 2005 → 2025
Sources: Form 20-F FY2025, FY2009 and FY2005 · Baidu 2024 ESG Report · CADG project page “Baidu Office Building”
Companies / China / Search & AI / Baidu
THE HEADQUARTERS · BAIDU CAMPUS, SHANGDI · 2009
Three courtyards and open meeting spots, built around “simple and reliable”
The architect, CADG, started from Baidu's motto “simple and reliable.” Three office wings — reserved, functional and research offices — close around a central shared block to form three connected courtyards, with meeting spaces of different openness for the constant interaction of an IT company. The west façade has evenly spaced metal blinds; on the east, glass louvres set at different angles make a wavy outline meant to suggest endless innovation. Baidu moved in in November 2009.
- 91,500 m² (≈ 984,900 sq ft)
- 3 connected courtyards
- Architect: CADG
- Designed 2006 · completed 2009
- Rooftop solar
- ISO 14001 and ISO 50001
Baidu Campus, Shangdi (2009)
CADG designed the 91,500 m² headquarters around three connected courtyards; Baidu moved in in November 2009.
Baidu Technology Park, Zhongguancun Software Park (2015)
A second Beijing base for R&D teams, designed by WSP Architects: five research buildings linked by long steel bridges.
Facts: CADG project page “Baidu Office Building” (cadg.com.cn) · Form 20-F FY2009 · Baidu 2024 ESG Report (solar, ISO certificates)
Baidu Campus, Shangdi, Beijing
| Building | Address |
|---|---|
| Baidu Campus — principal executive offices | No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, China |
| Baidu Technology Park (WSP: Baidu's Beijing R&D headquarters) | Zhongguancun Software Park Phase II, Haidian District, Beijing |
Source: Form 20-F FY2025 (cover page) · WSP Architects project page “Beijing Baidu Science Park” (street address not published there) · See them on the map ↓
Source: CADG project page · WSP Architects project page · Form 20-F FY2005 and FY2009 · Baidu 2024 ESG Report
Benefits (Chinese mainland)
Medical, life, accident and critical illness cover for parents of employees with two years or more of service.
At least 10 working days a year for employees whose parents need care.
Employees arrange their own working hours, as long as they work eight hours a day and finish their tasks.
Full contributions to statutory social insurance and the housing fund for all employees, plus optional commercial insurance.
Free meals, fitness training, lifestyle services and holiday care; office cafeterias have Halal food counters.
Free psychological counseling, annual health check-ups and on-site health services.
Breastfeeding leave each workday for mothers of children under one, and on-site lactation rooms.
Paid annual, marriage, bereavement, maternity (at least 98 days), paternity and parental leave on top of public holidays.
Source: Baidu 2024 ESG Report, “People and Talent” (employee benefits table)
Why people stay: what Baidu itself describes
Every new employee is assigned a designated mentor (end of 2024).
Average training hours per employee in 2024, with internal and external courses.
Share of employees giving positive feedback in the 2024 satisfaction survey.
Women hold 43.9% of management positions; the gender pay gap is 0.6%.
The Baidu Employee Manual encourages open communication with any manager or senior executive, including face-to-face meetings.
Source: Baidu 2024 ESG Report
Who works here
employees in Beijing (end of 2025)
employees outside China
of managers are women (2024)
employee turnover rate in 2024 (20.3% voluntary)
Source: Form 20-F FY2025, Item 6.D (jobs, locations) · Baidu 2024 ESG Report (gender, turnover)
Office history: from Zhongguancun to a campus of its own
- 2000 Founded in Zhongguancun
Baidu was founded on January 1, 2000 in Zhongguancun, Beijing's technology district. The company was incorporated in the Cayman Islands that same month, with Robin Li as chairman from the start.
Source: home.baidu.com “Company introduction” · Form 20-F FY2025
Zhongguancun, Beijing, 2004 · DF08 at en.wikipedia / CC BY-SA 3.0 · Wikimedia Commons - 2005 Ideal International Plaza — about 11,600 m²
In its first annual report after the 2005 listing, Baidu's offices were on the 12th floor of Ideal International Plaza, No. 58 West-North 4th Ring Road, in premises of about 11,600 m² (≈ 124,900 sq ft). Headcount had grown from 159 (2003) to 1,307 (2005).
Source: Form 20-F FY2005 (filed 2006)
Ideal International Plaza, Zhongguancun, Beijing, 2017 · Stomatapoll / CC BY-SA 4.0 · Wikimedia Commons - 2005 Land for its own headquarters
In late 2005 Baidu agreed to buy the land use right for about 44,000 m² of land in Beijing to build a new corporate headquarters.
Source: Form 20-F FY2005
No free-to-use photo found yet.Have one? We’d love to add it. - 2009 Baidu Campus opens in Shangdi
In November 2009 Baidu moved into Baidu Campus, 91,500 m² designed by CADG, in Shangdi — an area the Beijing government designated as the city's IT center. It housed the head office, the technology center, online marketing and support teams: about 3,300 of Baidu's 7,353 employees.
Source: Form 20-F FY2009 · CADG project page
No free-to-use photo found yet.Have one? We’d love to add it. - 2015 Baidu Technology Park in Zhongguancun Software Park
A second large Beijing base, designed by WSP Architects for Baidu's R&D teams, was completed: five research buildings linked by steel-truss bridges spanning 80 m, 251,579 m² in all.
Source: WSP Architects project page (design 2012, completion 2015)
Baidu Technology Park, Zhongguancun Software Park, Beijing, 2022 · N509FZ / CC BY-SA 4.0 · Wikimedia Commons - 2026 Still at Baidu Campus
Baidu Campus remains the corporate headquarters. Baidu owns it and a nearby office building, Baidu Science Park, and about 22,100 of its 33,500 employees work in Beijing.
Source: Form 20-F FY2025
No free-to-use photo found yet.Have one? We’d love to add it.
| Annual report | HQ space (sq ft) | m² | As described |
|---|---|---|---|
| 20-F 2005 | ≈ 124,900 | ≈ 11,600 | Leased offices, Ideal International Plaza |
| 20-F 2009 | ≈ 984,900 | 91,500 | Baidu Campus, owned (gross floor area) |
Map: how the headquarters moved
Baidu has never left Haidian District. It started in Zhongguancun, rented offices on the North 4th Ring Road, and since 2009 has worked from its own campus in Shangdi, about 8 km north.
- 1 · 2000Zhongguancun, Haidian — Baidu is founded (district only; no street address published)
- 2 · 2005Ideal International Plaza, 58 West-North 4th Ring Rd — Leased offices of about 11,600 m²
- 3 · 2009Baidu Campus, 10 Shangdi 10th St — Baidu's own headquarters, 91,500 m²
Addresses: Form 20-F FY2005 and FY2025 · home.baidu.com · Locations approximate
What Baidu does
Baidu started in 2000 as a Chinese-language search engine. Today it calls itself “a leading AI company with a strong internet foundation”: Baidu App search and feed, online marketing, AI Cloud, the ERNIE models, Apollo Go robotaxis, and the iQIYI video platform.
Two reporting segments: Baidu General Business (called Baidu Core until Q4 2025) and iQIYI.
Where the money came from · Revenue by segment, 2025 (RMB, incl. inter-segment)
Source: Form 20-F FY2025, Item 5 (segment revenue)
Source: Form 20-F FY2025 (filed Mar 17, 2026)
Growth: revenue vs. people
RMB 70.5B → RMB 129.1B
40,000 → 33,500
Calendar years. Revenue in RMB billions: Form 20-F FY2020 and FY2025 (selected financial data). Employees (approximate, full-time): Form 20-F FY2020, FY2022 and FY2025. Multiples calculated by eciffo.
Chief executives
Co-founder. Chairman since Baidu's founding in January 2000 and CEO since February 2004.
Co-founder: Robin Yanhong Li, who holds Baidu's core “hyperlink analysis” search patent.
Source: Form 20-F FY2025, Item 6.A · home.baidu.com “Company introduction”
Baidu: questions people ask
Where is Baidu's headquarters?
At Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing. Baidu owns the building and moved in in November 2009.
Source: Form 20-F FY2025 cover · Form 20-F FY2009
Who designed Baidu's headquarters?
China Architecture Design & Research Group (CADG). It was designed in 2006 and completed in 2009. Baidu Technology Park, its later R&D base in Zhongguancun Software Park, was designed by WSP Architects.
Source: CADG project page · WSP Architects project page
How big is Baidu Campus?
91,500 m² of gross floor area (about 984,900 sq ft). In 2009 it housed about 3,300 employees.
Source: Form 20-F FY2009 · CADG project page
How many people work at Baidu?
About 33,500 full-time employees at the end of 2025, about 22,100 of them in Beijing. Around 18,600 work in research and development.
Source: Form 20-F FY2025
What benefits does Baidu offer?
In the Chinese mainland: full social insurance and housing fund contributions, free meals and fitness training, free counseling, the Greenpine insurance plan for employees' parents, and at least 10 working days of caregiving leave a year.
Source: Baidu 2024 ESG Report
Does Baidu have flexible working hours?
Yes. Baidu's ESG report says employees can freely arrange their working hours as long as they work eight hours a day and complete their tasks.
Source: Baidu 2024 ESG Report
What is Baidu's employee turnover rate?
33.0% in 2024, of which 20.3% was voluntary, according to Baidu's ESG report.
Source: Baidu 2024 ESG Report
Is Baidu's headquarters green?
Baidu has installed rooftop solar power at the Baidu Building, and the building holds ISO 14001 and ISO 50001 certificates.
Source: Baidu 2024 ESG Report
Who is Baidu's CEO?
Robin Yanhong Li, Baidu's co-founder. He has been chairman since the founding in January 2000 and CEO since February 2004.
Source: Form 20-F FY2025
You have seen the office, the benefits and the pay
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