Office profile
PUMA Headquarters & offices · Herzogenaurach, Germany
PUMA · Herzogenaurach, Germany
An 85-metre bridge over the road joins PUMA's two headquarters buildings, and the campus has its own gym, football pitch and beach volleyball courts.
PUMA has never left the small Franconian town where Rudolf Dassler founded it in 1948. Here is the PUMAVision Headquarters, the 2018 office building across the bridge, the perks and the office history — then the business. Every number from PUMA's own annual reports, newsroom and careers site, and the architect's and builder's project pages.
- 85 mPUMA Bridge between the two HQ buildings
- ≈ 2,000people the Herzogenaurach HQ can hold (2018)
- 23weekly sports classes at the HQ (2018)
- 50%of PUMA's employees are women (2025)
Sources: PUMA press release “PUMA expands its headquarters” (May 13, 2016) · Köster GmbH project page · PUMA Annual Report 2018 (“PUMA – A Great Place to Work”) and 2025 (S1 Own workforce)
Companies / Germany / Sportswear & footwear / PUMA
THE NEWEST OFFICE · “NOHO” · 2018
Light-filled open offices, linked by a bridge across the road
PUMA's newest office building, completed in summer 2018 and called “NOHO”, stands across the road Zum Flughafen from the 2009 PUMAVision Headquarters. A skywalk bridge on a 37-metre pylon links the two. Inside are light-filled open-plan offices with floor-to-ceiling windows and mobile, sound-insulating furniture that teams rearrange for each project; PUMA says the design uses light colours, natural materials and large windows so people feel at home. The building also holds a gym of about 500 m², with a football pitch and basketball and beach volleyball courts outside.
- 10,200 m² effective area (≈ 109,792 sq ft)
- 6 floors · up to 550 people
- 85 m bridge, 9 m above the road
- Gym ≈ 500 m² (≈ 5,382 sq ft)
- Design: Klaus Krex (Nuremberg)
- Studio48 creative hub (2024)
PUMAVision Headquarters, NOHO and the bridge
PUMA's newest office building, NOHO, completed in summer 2018, stands across the road Zum Flughafen from the 2009 PUMAVision Headquarters. A skywalk bridge on a 37-metre pylon links the two.
Inside: light-filled open offices
Inside are light-filled open-plan offices with floor-to-ceiling windows and mobile, sound-insulating furniture that teams rearrange for each project.
Facts: PUMA press release, May 13, 2016 · PUMA Annual Report 2018 · Köster GmbH project page “Puma Bridge” · PUMA press release on Studio48, Dec 12, 2024
The Herzogenaurach headquarters
| Building | Address |
|---|---|
| PUMAVision Headquarters (registered office) | PUMA Way 1, 91074 Herzogenaurach, Germany |
| “NOHO” administrative building (2018) | Across the road Zum Flughafen from PUMAVision Headquarters, Herzogenaurach |
Source: about.puma.com Imprint · PUMA press release, May 13, 2016 · PUMA Annual Report 2018 · See them on the map ↓
Source: PUMA press releases (Nov 8, 2007 and May 13, 2016) · PUMA Annual Report 2018 · Krex Architekten project pages · Köster GmbH project page · PUMA International on Flickr
Office tour videos
Benefits at the Herzogenaurach headquarters (Germany)
Free gyms, football and tennis courts, basketball and beach volleyball, plus fitness classes, yoga and night runs.
36 sports events and 23 weekly classes were held at the HQ in 2018, with 1,253 sign-ups.
Flexible hours with full flexibility to start and end the day, plus mobile working.
Bring children to work and let them play in the room while you work; kids days and summer camps in school holidays.
Organic canteens with fresh, regional food, and free fruit and water.
A discount on PUMA products.
Private pension planning and simple saving plans.
Support for public transportation.
Source: about.puma.com, “Join us in Herzo” and “Wellbeing at PUMA” · PUMA Annual Report 2018. PUMA does not publish the size of the discount or its leave entitlements on its careers site.
How PUMA keeps people, in its own words
Employee engagement score from PUMA's opinion surveys, 2025 baseline; the goal is to stay in the industry's top quartile.
Training hours per full-time equivalent in 2025; the target is at least 8.
PUMA aims for no less than 45% of men and of women in leadership roles; the 2025 baseline was 43%.
Hours of community engagement by employees in 2025, against a target of 25,000 a year.
Flexible hours, mobile working, sabbaticals, family services and childcare options.
Mindfulness training started at the headquarters in 2012 and is part of the International Leadership Program.
Source: PUMA Annual Report 2025, S1 Own workforce (targets) · PUMA Annual Report 2018 · about.puma.com, “Wellbeing at PUMA”
Who works here
employees worldwide (headcount, Dec 31, 2025)
employees in Germany, home of the HQ
colleagues at the Herzogenaurach HQ every day
of top management are women
Source: PUMA Annual Report 2025, S1 Own workforce · about.puma.com, “Join us in Herzo”
Compare PUMA with: adidas
Office history: one town since 1919
- 1919–24 A shoe factory in the parents' home
Rudolf Dassler and his younger brother started a shoe factory in their parents' home in Herzogenaurach in 1919 and registered “Gebrüder Dassler Schuhfabrik” on July 1, 1924. They were the first in the town to specialise in sports shoes.
Source: PUMA Timeline (about.puma.com)
No free-to-use photo found yet.Have one? We’d love to add it. - 1948 Rudolf Dassler starts his own company
After the brothers fell out, Rudolf Dassler moved into another family building and turned it into a factory with 15 employees. Operations began on June 1, 1948, and the PUMA brand was registered on October 1, 1948.
Source: PUMA Timeline (about.puma.com)
No free-to-use photo found yet.Have one? We’d love to add it. - 2007 Ground broken for PUMA Plaza
Work began on a new headquarters of three buildings around a central plaza — a seven-storey office building, a Brand Center and a factory outlet — for about 700 employees and an investment of around €50 million.
Source: PUMA press release, Nov 8, 2007
No free-to-use photo found yet.Have one? We’d love to add it. - 2009 PUMAVision Headquarters
The new 50,000 m² headquarters, designed by Klaus Krex, was completed in 2009. PUMA named it after its sustainability concept and called it the first carbon-neutral headquarters in its industry.
Source: Krex Architekten project page · PUMA International on Flickr
PUMAVision Headquarters · © Krex Architekten - 2016 Building across the road
PUMA broke ground on a 123-metre, six-storey office building with 14,000 m² of office space opposite the headquarters, to bring together the staff still working on Würzburger Straße.
Source: PUMA press release, May 13, 2016
No free-to-use photo found yet.Have one? We’d love to add it. - 2018 NOHO and the PUMA Bridge
The new building, “NOHO”, was finished in summer 2018 with room for up to 550 people, linked to the old one by the 85-metre PUMA Bridge. The whole headquarters could now hold almost 2,000 employees.
Source: PUMA Annual Report 2018 · Köster GmbH project page
NOHO and the PUMA Bridge · © Krex Architekten - 2024 Studio48 opens
A 500 m² creative hub with 3D printing, sewing machines, a product testing area and a photo studio opened at the headquarters for PUMA's designers.
Source: PUMA press release, Dec 12, 2024
No free-to-use photo found yet.Have one? We’d love to add it.
| Annual report | HQ space (sq ft) | m² | As described |
|---|---|---|---|
| 2007 plan | 538,195 | 50,000 | PUMA Plaza / PUMAVision HQ, three buildings |
| 2016 plan | 150,695 | 14,000 | Office space planned in the new building |
| 2018 | 109,792 | 10,200 | NOHO effective area as completed |
Map: how the headquarters moved
The Dassler family has made shoes in Herzogenaurach since 1919, and PUMA has never left the town: its offices moved about 2 km, from Würzburger Straße to the PUMAVision campus.
- 1 · –2018Würzburger Straße, Herzogenaurach — PUMA offices on Würzburger Straße, merged into the HQ campus when NOHO opened
- 2 · 2009PUMAVision Headquarters, PUMA Way 1 — Headquarters since 2009; NOHO (2018) stands across the road
Addresses: PUMA press release (May 13, 2016) · about.puma.com Imprint · Locations: OpenStreetMap
What PUMA does
PUMA designs and sells footwear, apparel and accessories for football, running, training, golf, motorsport and Sportstyle, under the PUMA and Cobra Golf brands. 2025 was what the company calls a “reset” year: sales fell as it cleaned up its distribution.
Three regional segments: EMEA, Americas and Asia/Pacific.
Where the money came from · sales by region, 2025
Source: PUMA full-year 2025 results release (Feb 26, 2026)
Source: PUMA full-year 2025 results release (Feb 26, 2026) · Annual Report 2025, PUMA group development · footwear share calculated by eciffo
Growth: revenue vs. people
€3.6B → €7.3B
11,495 → 18,488
Calendar years. Consolidated sales and number of employees (year-end): PUMA Annual Report 2025, PUMA group development (2024 restated). The S1 workforce table counts 21,194 people by headcount for 2025. Multiples calculated by eciffo.
Chief executives
CEO and Chairman of the Management Board since July 1, 2025; previously 26 years at adidas.
Became CEO in 2022 when Bjørn Gulden left for adidas.
CEO who led the 2016 headquarters expansion.
Founder: Rudolf Dassler (1948). His son Armin Dassler later became CEO.
Source: PUMA press releases (Apr 3, 2025; 2022; May 13, 2016) · about.puma.com, Our Management and Timeline
PUMA: questions people ask
Where is PUMA's headquarters?
At PUMA Way 1, 91074 Herzogenaurach, Germany, near Nuremberg — the PUMAVision Headquarters, with a second office building, NOHO, across the road.
Source: about.puma.com Imprint · PUMA Annual Report 2018
Who designed PUMA's headquarters?
Nuremberg architect Klaus Krex designed both the PUMAVision Headquarters (2009) and the NOHO building with the PUMA Bridge (2018). Köster GmbH built the 2018 extension.
Source: PUMA press release, May 13, 2016 · Krex Architekten · Köster GmbH
How big is PUMA's headquarters?
The PUMAVision Headquarters covers about 50,000 m² (≈ 538,000 sq ft). The 2018 NOHO building adds 10,200 m² of effective area on six floors, and the whole HQ can hold almost 2,000 people.
Source: PUMA International on Flickr · PUMA Annual Report 2018
What is the PUMA Bridge?
An 85-metre steel bridge, 9 metres above the road, linking the PUMAVision Headquarters with the NOHO building. It is held by a 37-metre pylon and used 173 tonnes of steel.
Source: PUMA press release, May 13, 2016 · Köster GmbH
How many people work at PUMA?
21,194 employees worldwide by headcount at the end of 2025 (18,488 in the group's year-end employee count), including 1,982 in Germany. More than 1,000 colleagues come to the Herzogenaurach HQ every day.
Source: PUMA Annual Report 2025 · about.puma.com careers
What benefits does PUMA offer at its headquarters?
Free gyms and sports courts, weekly sports classes, flextime and mobile working, a Parent-Child office, organic canteens, an employee discount, and pension and saving plans.
Source: about.puma.com, “Join us in Herzo” and “Wellbeing at PUMA”
Does PUMA allow remote or flexible work?
PUMA says mobile working is common and offers flexible hours, with full flexibility to start and end the day, plus sabbaticals and part-time options.
Source: about.puma.com, “Wellbeing at PUMA” · PUMA Annual Report 2018
Can you visit PUMA's headquarters?
The offices are for employees, but the PUMA Brand Store next to the headquarters is open to the public; after a 2020 refurbishment it has 640 m² of sales space and a Formula 1 simulator. A PUMA Outlet is also in Herzogenaurach.
Source: PUMA press release, May 4, 2020
Who is PUMA's CEO?
Arthur Hoeld, CEO and Chairman of the Management Board since July 1, 2025.
Source: PUMA press release, Apr 3, 2025 · about.puma.com Imprint
When was PUMA founded?
Rudolf Dassler started his company in Herzogenaurach in 1948; operations began on June 1, 1948, and the PUMA brand was registered on October 1, 1948.
Source: PUMA Timeline
You have seen the office, the benefits and the pay
Want to work at PUMA?
See open jobs on PUMA's careers site ↗Or keep exploring: compare these benefits and offices with other companies below.
PUMA in our features
- Germany · 19 companies19 German Company Headquarters, From Munich to Wolfsburg
- History · 275 companiesThen and Now: 275 Companies’ Early Offices Next to Today’s Headquarters
- Video · 126 companiesOffice Tour Videos: Inside 126 Company Headquarters
- Europe · 92 companies92 European Company Headquarters, From Munich to Stockholm
- Benefits · 319 companiesPerks at 319 Big Companies: What They Offer to Keep People
- Architecture · 216 companies216 Company Headquarters Designed by Famous Architects
You may also like
Also making sportswear
Headquartered in Germany
More company profiles
3MMaplewood, MinnesotaOffices, pay & benefits → 
ABN AMROAmsterdam, NetherlandsOffices, pay & benefits → 
AccentureDublin, IrelandOffices, pay & benefits → 
AdobeSan Jose, CaliforniaOffices, pay & benefits → 
AdyenAmsterdam, NetherlandsOffices, pay & benefits → 
AflacColumbus, GeorgiaOffices, pay & benefits → Photos are credited to their source. If you hold the rights or represent PUMA and want a photo changed or removed, contact us. Updated 2026-10-10.
PUMA's official social accounts
Accounts linked from about.puma.com.