Office profile

Rakuten Group Headquarters & offices · Tokyo, Japan

Glass office tower with a white vertical fin against a blue sky — Rakuten Crimson House, Futako-Tamagawa · Photo: Rakuten Group

Wood-slatted hall with an open stairwell and timber floor — Wood-lined floor around an open stair · Photo: Rakuten Group

Meeting room with a live-edge wooden table, red and white chairs and red carpet — Meeting room furnished from Rakuten Ichiba · Photo: Rakuten Group

Long cafeteria with rows of wooden tables and black chairs — Cafeteria with three free meals a day · Photo: Rakuten Group

Japanese-style room with low table and floor cushions by a night window — Japanese-style room · Photo: Rakuten Group

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Rakuten Group · Tokyo, Japan

Breakfast, lunch and dinner are free in two cafeterias, and there is a daycare, a gym and a clinic in the building.

The building, the perks and the road from a six-person office in Atago to a tower in Futako-Tamagawa. Every number from Rakuten's own press releases, careers site and investor pages.

3free meals a day at the HQ cafeterias
63,450 m²floor space at Rakuten Crimson House
≈ 10,000people the HQ was built for
6 → 29,419employees, 1997 → Dec 2025

See inside the office Benefits

Sources: Rakuten press releases (Aug 21, 2014 · Jun 22, 2015) · Rakuten Crimson House introduction page · Careers: Employee Benefits · IR: Number of Employees (Dec 2025)

Companies / Japan / Internet & E-commerce / Rakuten Group

THE HEADQUARTERS · RAKUTEN CRIMSON HOUSE · 2015

26 floors of open office with no dividers between desks

Rakuten moved into Crimson House in Futako-Tamagawa in 2015. The company describes it as an open workplace: desks without dividers, whiteboard walls and open meeting spaces on every floor, height-adjustable desks for everyone, and guest rooms furnished with items from Rakuten Ichiba merchants. The interior design came out of discussions between Rakuten's creative director Kashiwa Sato and CEO Hiroshi Mikitani.

Floors 2–27 of a 32-floor tower
63,449.51 m² (≈ 683,000 sq ft)
Built for ≈ 10,000 people
Height-adjustable desks for all
Design direction: Kashiwa Sato
4 min walk from Futako-Tamagawa Station

Arriving: the tower, the entrance and the lobby

The HQ fills floors 2–27 of the tower at Futako-Tamagawa Rise, four minutes' walk from the station; reception is on the 2nd floor.

Riverside view of several towers under a clear sky — From across the Tama River · Photo: Rakuten Group

Glass tower with the Rakuten name at the top — The tower · Photo: Rakuten Group

Glass entrance between white columns — Entrance · Photo: Rakuten Group

Lobby · Photo: Rakuten Group

Security gates in front of a wood-panelled wall with a Rakuten screen — Entry gates · Photo: Rakuten Group

Glass and timber staircase in a bright double-height space — Staircase between floors · Photo: Rakuten Group

Meeting rooms furnished from Rakuten Ichiba

Guest and meeting rooms are furnished with items sold by merchants on Rakuten Ichiba, the company's marketplace.

Glass-walled meeting room with wood-slatted ceiling — Guest meeting room · Photo: Rakuten Group

Meeting room with a long wooden table and grey upholstered chairs — Meeting room · Photo: Rakuten Group

White table with sage green chairs on red carpet — Meeting room · Photo: Rakuten Group

White meeting table with white leather office chairs — Meeting room · Photo: Rakuten Group

Long timber table with chairs by a window over the city — Meeting room with a view · Photo: Rakuten Group

Wooden wall with the words Crimson Club — Crimson Club · Photo: Rakuten Group

Open office floors and the ASAKAI Theatre

Desks have no dividers and are height-adjustable for everyone; the whole company gathers for the weekly ASAKAI morning meeting.

Rows of open desks with no dividers on a large office floor — Open office floor · Photo: Rakuten Group

Standing desks with monitors and colourful high stools — Standing work area · Photo: Rakuten Group

Large hall with rows of folding chairs, red carpet and Rakuten screens — Hall set up for a company meeting · Photo: Rakuten Group

Curved rows of desks in a lecture hall facing screens — Training hall · Photo: Rakuten Group

Cafeterias, store, daycare and clinic

Breakfast, lunch and dinner are free in offices with a cafeteria, and the building has its own store, daycare (Rakuten Golden Kids) and clinic.

Cafeteria serving counters along a wooden floor — Cafeteria counters · Photo: Rakuten Group

Glass-fronted shop called Crimson Store — Crimson Store · Photo: Rakuten Group

Daycare room with wooden shelves, an arched doorway and play mat — Golden Kids daycare · Photo: Rakuten Group

Wooden room with small tables and chairs for children — Daycare dining room · Photo: Rakuten Group

Reception counter of an in-house clinic — Clinic · Photo: Rakuten Group

Facts: Rakuten press release, June 22, 2015 · Rakuten Crimson House introduction page (global.rakuten.com)

Rakuten Crimson House, Futako-Tamagawa

Building	Address
Rakuten Crimson House (HQ)	1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
Rakuten Crimson House Aoyama	2-6-21 Minami-Aoyama, Minato-ku, Tokyo 107-0062

Source: Rakuten press release, June 22, 2015 · Office Locations (global.rakuten.com) · See them on the map ↓

BuildingFutako Tamagawa Rise Tower Office

Rakuten floors2–27 of 32 (office/hotel building)

Floor space63,449.51 m² (≈ 682,966 sq ft)

Annex1,058.43 m² (floors 3–4)

Occupants≈ 10,000 people

Moved inJune 22 – Sept 2015

Interior directionKashiwa Sato with Hiroshi Mikitani

Source: Rakuten press releases (Aug 21, 2014 and Jun 22, 2015) · Rakuten Crimson House introduction page. The 2014 release described the tower as 30 floors above ground; the 2015 release says 32 floors.

Office tour videos

[Rakuten] Recruiting | Rakuten's WORK × LIFERakuten Careers (official) · 2024 · YouTube ↗

Benefits (Japan, Rakuten Group, Inc.)

Meals3 free

Breakfast, lunch and dinner free of charge in offices with a cafeteria; vegetarian and halal dishes daily.

DaycareOn site

Rakuten Golden Kids, an in-house daycare with English, science activities and outdoor play.

Egg freezing¥400,000

Support for egg freezing up to a maximum of 400,000 yen.

Stock options¥1

Right to buy 100 shares for 1 yen, granted up to twice a year on performance; plus an employee stock ownership plan.

Fitness & spaOn site

Gym and spa, with massage and acupuncture; hair salon, nail salon and cleaning at subsidized prices.

Working from homeR-Satellite

Permitted for pregnancy, childcare, caregiving, injury or illness.

Staggered hours± 2 hours

Employees outside flextime may start or finish two hours earlier or later, for any reason.

DormitoryAvailable

Employee dormitory with a dining lounge, shared kitchen and meeting space (conditions apply).

Source: global.rakuten.com/corp/careers/benefit/ (Employee Benefits) · Employee Conditions (mid-career), disclosed Apr 1, 2026

What keeps people at Rakuten: what the company itself says

ASAKAIA weekly all-hands since day one

A group-wide morning meeting held every week since the founding, linking more than 50 locations by video.

96.2%Return after maternity and childcare leave

Return-to-work rate of female employees after maternity and childcare leave, as of 2025.

≈ 50Official clubs

Open to everyone regardless of position or employment status; the company partly pays for them.

R-FlexFlextime

Employees choose when to start and finish as long as monthly hours are met; core time 11:00–15:00.

100+Nationalities

Employees from over 100 nationalities across the Rakuten Group; 23.7% of Rakuten Group, Inc. staff are non-Japanese.

1 yenStock options

A right to buy 100 Rakuten shares for 1 yen, granted on performance up to twice a year.

Source: Careers — Employee Benefits and Employee Conditions (mid-career) · Rakuten Crimson House introduction page · Sustainability — Diversity, Equity and Inclusion (data as of Dec 31, 2025)

Who works here

Nationality · Rakuten Group, Inc., Dec 2025

Japanese 76.3%Non-Japanese 23.7%

Gender · Rakuten Group, Inc., Dec 2025

Men 58.9%Women 41.1%

29,419

employees, consolidated (Dec 2025)

100+

nationalities in the Rakuten Group

33.5%

of managers are women

31.3%

of employees are under 30

80%

of FY2025 regular hires were mid-career

Source: Sustainability — Diversity, Equity and Inclusion (Rakuten Group, Inc. non-consolidated, as of Dec 31, 2025; nationalities: Rakuten Group) · IR: Number of Employees (consolidated) · Employee Conditions (mid-career)

Office history: from six people in Atago to a tower by the Tama River

1997
A small office in Atago, Minato City
Rakuten began operations in February 1997 with six employees, one server and 13 merchants on Rakuten Ichiba, from a small office in the Atago district of Minato City, Tokyo.
Source: Rakuten press release, Aug 21, 2014 · Our History (global.rakuten.com)

No free-to-use photo found yet.Have one? We’d love to add it.
2000
Naka-Meguro: 2-6-20 Naka-Meguro, Meguro City
In May 2000, the year of its JASDAQ listing, Rakuten moved its registered head office to 2-6-20 Naka-Meguro, Meguro City.
Source: Notice of change of head office location, May 30, 2000 (corp.rakuten.co.jp)

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2003
A bigger office, still in Meguro City
In September 2003 the board decided to move the head office again because the number of staff had grown. The new address was also in Meguro City.
Source: Notice of change of head office location, Sep 29, 2003 (corp.rakuten.co.jp)

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2007
Rakuten Tower, Shinagawa Seaside
In August 2007, ten years after starting, Rakuten moved its headquarters to Shinagawa Seaside Rakuten Tower, 4-12-3 Higashi-Shinagawa, Shinagawa City.
Source: Rakuten press release, Aug 21, 2014

Rakuten Tower, Shinagawa Seaside, 2009 · User:Kentin / CC BY-SA 3.0 · Wikimedia Commons
2015
Rakuten Crimson House, Futako-Tamagawa
With nearly 12,000 employees in 28 countries and regions, Rakuten began moving into Rakuten Crimson House on June 22, 2015, bringing group companies together. The head office registration moved on August 24, 2015.
Source: Rakuten press release, Jun 22, 2015

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Annual report	HQ space (sq ft)	m²	As described
2015	682,966	63,449.51	Rakuten Crimson House, floors 2–27
2015	11,393	1,058.43	Rakuten Crimson House Annex, floors 3–4

Map: how the headquarters moved

From central Minato City to Meguro, out to the Shinagawa waterfront, and then west to Futako-Tamagawa on the Tama River — about 17 km from where Rakuten started.

Loading map…

1 · 1997Atago, Minato City — First office, six employees
2 · 20002-6-20 Naka-Meguro, Meguro City — Registered head office from May 2000
3 · 2007Rakuten Tower, 4-12-3 Higashi-Shinagawa — Shinagawa Seaside headquarters, 2007–2015
4 · 2015Rakuten Crimson House, 1-14-1 Tamagawa — Headquarters today, Futako-Tamagawa, Setagaya City

Addresses: Rakuten press releases (2000, 2014, 2015). The 1997 point marks the Atago district only (no street address published). The 2003 Meguro address is not shown because its street address was not confirmed.

What Rakuten Group does

Rakuten started in 1997 as Rakuten Ichiba, an online shopping mall for small merchants. Today it runs a “Rakuten Ecosystem” of internet services, financial services (card, bank, securities, payments) and a mobile network, all tied together by one membership and Rakuten Points.

Three reporting segments: Internet Services, FinTech and Mobile.

Where the money came from · Revenue by segment · Q2 FY2026 (Apr–Jun 2026)

Internet ServicesRakuten Ichiba, Travel, Kobo, Viber and other online services

¥338.1B

FinTechRakuten Card, Bank, Securities, Pay

¥295.4B

MobileRakuten Mobile and Rakuten Symphony

¥121.4B

Source: IR — Financial Results by Major Business (quarterly segment revenue, JPY mm) · FY2021 results highlights (segment descriptions)

Revenue, FY2025¥2.50T¥2,496,575 million, up 9.5% in a year

IFRS operating income, FY2025¥14.4Bmargin 0.6%

Non-GAAP operating income, FY2025¥106.3Bmargin 4.3%

Domestic e-commerce GMS, Q2 2026¥1.53Tone quarter (Apr–Jun)

Source: IR — Results of Operations (Annual) and Gross Merchandise Sales · growth % calculated by eciffo

Growth: revenue vs. people

2.3×revenue, FY2018 → FY2025
¥1.10T → ¥2.50T

≈ 4,900×employees, 1997 → Dec 2025
6 → 29,419

YearRevenueEmployees

FY2018

¥1.1T

—

FY2019

¥1.3T

—

FY2020

¥1.5T

—

FY2021

¥1.7T

—

FY2022

¥1.9T

—

FY2023

¥2.1T

—

FY2024

¥2.3T

29,334

FY2025

¥2.5T

29,419

Fiscal years end December 31. Revenue (IFRS): FY2018–FY2019 notice of Feb 13, 2020; FY2020 results highlights (Feb 12, 2021); FY2021 results highlights (Feb 14, 2022, “1.68 trillion yen”); FY2022–FY2025 IR Results of Operations. Employees (consolidated, full-time and contract, December): IR Number of Employees; 1997 figure from the Aug 21, 2014 press release. Multiples calculated by eciffo.

Chief executives

No free-to-use photo.

1997 – today

Hiroshi Mikitani

Founder. Representative Director, Chairman, President and CEO.

Founder: Hiroshi Mikitani.

Source: Management Team (global.rakuten.com, as of Apr 1, 2026) · Rakuten Crimson House introduction page

Rakuten Group: questions people ask

Where is Rakuten's headquarters?

At Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo — about a 4-minute walk from Futako-Tamagawa Station on the Tokyu Den-en-toshi and Oimachi lines.

Source: Rakuten press release, Jun 22, 2015

How big is Rakuten Crimson House?

Rakuten owns floors 2 to 27 of a 32-floor office and hotel building, with 63,449.51 m² (about 683,000 sq ft) of floor space, plus 1,058.43 m² in the annex next door. It was planned for about 10,000 people.

Source: Rakuten press release, Jun 22, 2015

Who designed the inside of Rakuten Crimson House?

Rakuten says the design combining simplicity and comfort was developed through discussions between Rakuten creative director Kashiwa Sato and CEO Hiroshi Mikitani.

Source: Rakuten Crimson House introduction page

When did Rakuten move to Futako-Tamagawa?

The move started on June 22, 2015 and was done in stages through September 2015. Before that, the headquarters was in Rakuten Tower in Higashi-Shinagawa from August 2007.

Source: Rakuten press releases, Aug 21, 2014 and Jun 22, 2015

Are meals free at Rakuten?

Yes. In offices with a cafeteria, including Crimson House, breakfast, lunch and dinner are free. The menu changes daily and includes vegetarian and halal dishes.

Source: Careers — Employee Benefits

What benefits does Rakuten offer in Japan?

Free meals, an on-site daycare (Rakuten Golden Kids), a gym and spa, stock options to buy 100 shares for 1 yen, an employee stock ownership plan, up to 400,000 yen for egg freezing, about 50 company clubs and an employee dormitory.

Source: Careers — Employee Benefits

Does Rakuten allow remote work or flexible hours?

Rakuten has flextime (R-Flex, core time 11:00–15:00 for eligible roles), staggered hours of up to two hours (R-Timeshift), and working from home for pregnancy, childcare, caregiving, injury or illness (R-Satellite).

Source: Careers — Employee Benefits · Employee Conditions (mid-career)

How many people work at Rakuten?

29,419 consolidated employees (full-time and contract) at the end of December 2025. Rakuten Group employees come from over 100 nationalities.

Source: IR — Number of Employees · Diversity, Equity and Inclusion

What is ASAKAI?

A group-wide employee meeting held every week since Rakuten was founded. At Crimson House it takes place in the ASAKAI Theatre, connecting more than 50 locations by video.

Source: Rakuten Crimson House introduction page

Who is Rakuten's CEO?

Hiroshi Mikitani, the founder, who is Representative Director, Chairman, President and CEO.

Source: Management Team (as of Apr 1, 2026)

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